Photos of President Kenyatta and Briatore showed an excited Uhuru bumping into his longtime pal as the two embraced in a tight embrace.
“I was delighted to meet my friend Uhuru Kenyatta, President of Kenya, at the Kenya Business Forum in Dubai“, Briatore captioned a series of photos shared from the event.
Participants in the high-level event included captains of industry and business leaders from Kenya and the Gulf region and other parts of the world.
The head of state sold Kenya as an investment destination and encouraged government officials to help investors set up businesses in the country.
Flavio Briatore invests billions in Kenya
One such investor is Briatore, who has invested in two five-star hotels in Kenya – the luxurious Lion in the Sun Resort and the Billionaires Resort in Malindi.
In 2020, the billionaire raised his concerns in line with President Kenyatta’s clarion call, at the time seeking government intervention over what the businessman described as a decline in the status of Malindi – county of Kilifi, as a tourist destination.
“We have 10 resorts and nearly 100 private villas in this area, but the local administration has seen fit to set up a landfill among us,” he added. Briatore lamented at the time.
Kenya Business Forum in Dubai
At the Kenya Business Forum in Dubai, the President acknowledged the need for Kenya to adapt to the specific needs of investors and remove the bureaucracy that plagued trade.
“We must be the welcome party. We are here to listen. We are here to facilitate. We are here to do what these investors expect of us in order to come to our country to bring their investments, to help us create jobs and to help us develop our economy,urged President Kenyatta.
The Head of State also recommended that Kenya offers an ideal opportunity for investment in sports tourism.
“Allow me to take this opportunity to invite nationals of Gulf Cooperation Council States to come and experience our world-class tourist attractions.
“We have a long history of trade, cultural and tourism relations between the East African coast and this region, and we are always ready to welcome you,” he said.