Hard Rock Hotels® announces plans for Hard Rock Hotel Marbella


HOLLYWOOD, Florida, November 3, 2021 / PRNewswire / – Hard Rock Hotels today announced plans for the new Hard Rock Hotel Marbella located in the heart of Puerto Banús on the Costa del Sol, Spain. Formerly Andalucía Plaza Hotel, the property is undergoing a complete makeover to convert the site into a Hard Rock Hotel with 384 rooms, including 50 suites. Stoneweg Hospitality and Bain Capital Credit acquired the property earlier this year and renovations are expected to take place through June 2022.

“After the highly anticipated opening of the Hard Rock Hotel Madrid last summer and the continued success of Hard Rock Ibiza and Tenerife, we are delighted to welcome another beautiful property to Spain to the Hard Rock Hotel portfolio and showcase the brand’s continued growth in the country and globally, ”said Todd hricko, Senior Vice President of Hotel Development at Hard Rock Hotels. “We have long set our sights on the beautiful Costa del Sol region and are confident that the Hard Rock Hotel Marbella will shine in the market. “

Art and memorabilia in the hotel’s guest rooms and public spaces will reflect the distinctive Hard Rock design aesthetic as well as the storefront spain vibrant artistic culture. As the details of the interior design are put together, Hard Rock is actively seeking bespoke memorabilia to present in the property of famous Spanish artists through music, dance and art to create an experience. authentic for guests that echoes both the hotel’s location and the famous Hard Rock. souvenir collection of over 86,000 items.

The hotel will have six on-site dining establishments. On the top floor, a roof terrace will house a VIP bar and an infinity pool with stunning views of Playa Nueva Andalucía below. There will also be an on-site spa and wellness center with a heated indoor pool, gym, and Rock Spa® with six treatment rooms, a sauna, and a relaxation room. In addition, the hotel’s meeting and event space is one of the largest in the Marbella market.

In true Hard Rock style, the hotel will entice guests with a wide range of signature amenities, including Rock Royalty service in select rooms and The Sound of Your Stay® program, a three-part offering that features customers in the groove with a Crosley vinyl player -room delivered to their doorstep, a delivery of Fender guitar on demand or a choice of carefully selected playlists available for guests to stream or download.

“We are extremely happy to integrate the Hard Rock Hotels brand into the Andalucía Plaza hotel”, said Miguel Casas, Managing Director of Stoneweg Hospitality. “It has always been clear to us that the Hard Rock brand aligns perfectly with the Costa del Sol and Marbella markets. The hotel’s location in the lively Puerto Banús area, combined with the advantages of capital investments, make this property a benchmark for the Costa del Sol that will exceed the expectations of our future guests. “

Hard Rock Hotels are internationally recognized as a leader in the hospitality industry, offering world-class entertainment, contemporary designs, unparalleled service and unique experiences, catering to modern travelers seeking a respite from traditional and predictable hotels. . To learn more about Hard Rock Hotels, please visit: https://www.hardrockhotels.com. Those wishing to book with Hard Rock now can view the open properties here: https://www.hardrockhotels.com/destinations.aspx.

About Hard Rock®:
Hard Rock International (HRI) is one of the most recognized companies globally with locations in 68 countries spanning 241 locations that include owned / licensed or managed hotels, casinos, Rock Shops®, performance venues and cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sports betting, retail sports betting and internet gaming platform. Starting with a Eric Clapton guitar, Hard Rock has the world’s largest and most valuable collection of authentic musical memorabilia with over 86,000 pieces, which are on display in its locations around the world. In 2021, Hard Rock received the award for Best Employer in Travel and Leisure, Gaming and Entertainment Industry by Forbes, named America’s Best Managed Company by Deloitte Private and the Wall Street Journal and named JD Power’s top performing hotel brand in the north. America Hotel Guest Satisfaction Study for the third consecutive year. In 2020, Hard Rock was named one of Forbes Magazine’s Top Diversity Employers and one of the Top Employers for Women. Hard Rock Hotels & Casinos also received # 1 in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. The Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and is home to the world’s first Guitar Hotel® in South florida, Global Gaming Property of the Year 2020. The brand is owned by HRI’s parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

About Stoneweg
Stoneweg (www.stoneweg.com) is a real estate investment advisor and asset manager created in 2015 and headquartered in Geneva, Switzerland. The company relies on local internal operational teams to research, develop and manage real estate investments.

To date, Stoneweg has executed and advised nearly € 5 billion of real estate investments in various sectors, including developments. Stoneweg’s expertise includes both equity and debt strategies, advising clients of financial institutions and family offices through a range of structures including club agreements, joint ventures, co-investments and funds.

The company’s investment philosophy is based on a bottom-up approach to project selection, using Stoneweg’s own teams in the field and in-depth networks to seize the best opportunities.

Stoneweg has a dedicated presence in Switzerland, United States, Spain, Italy, Andorra and Ireland, allowing many operational aspects of the company’s investments to be carried out internally and locally.

Stoneweg has made over 300 acquisitions alongside leading partners since 2015.

About Bain Capital Credit
Bain Capital Credit (www.baincapitalcredit.com) is one of the world’s leading credit specialists with approximately $ 44 billion in assets under management. Bain Capital Credit invests top to bottom in capital structure and across the spectrum of credit strategies including leveraged loans, high yield bonds, distressed debt, private loans, structured products , non-performing loans and shares and special real estate situations. Our team of more than 240 professionals creates value through rigorous and independent analysis of thousands of corporate issuers around the world. In addition to credit, Bain Capital invests in all asset classes including private equity, private equity, venture capital and real estate, and leverages the company’s shared platform to capture opportunities in strategic areas.

SOURCE Hard Rock International


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